Our story
Vietnamese food, plenty of character.
Color of Vietnam is a young company building Vietnamese food brands.
About us
One home, distinct brands.
Color of Vietnam builds Vietnamese food brands.
Distinct brands, shared roots.
We build brands with their own identities, thoughtfully designed packaging and product standards that support our export ambitions. Each brand has its own name, look and voice.
Care in every step.
We select manufacturing partners with certification and review the scope and validity of their records. Production takes place at partner factories in Thach That – Quoc Oai Industrial Zone, Hanoi. We work with them on quality control by batch, connecting checks on the line with microbiological testing, retained samples and traceability records.
Let the food lead.
Food is the main character, whether you choose a cashew bar, a rice cracker or a corn snack. Colour and play help tell its story, from the pack on the shelf to an ô ăn quan board. We speak plainly about what we have, what is in progress and what we cannot yet claim. A brand can have a sense of humour and still take its recipes, standards and words seriously.
Mission
Make room for fun.
We find new ways to bring Vietnamese ingredients into your daily breaks.
Start with flavour.
Taste guides how we develop our recipes. It shapes the standards we establish for our manufacturing partners.
Brands with character.
Each brand expresses itself through flavour, packaging and tone. For example, Let's PLAY pairs its snacks with an Ô ăn quan board to share with friends.
Keep details clear.
Our labels state ingredients, pack formats and usage instructions clearly for your reference.
What stays constant.
01
Keep it honest.
Before we describe a product, we check the recipe, pack specification and supporting records. When we present a credential, we name the facility it applies to, explain its scope and state its validity, including any renewal in progress.
02
Give brands their voice.
When we develop a product and its packaging, we start with the person eating it, the occasion and the character of its brand.
03
Let the fun follow.
We start each idea with the food and the way you might enjoy it, letting the fun grow from a flavour you choose, a snack you share or a turn at ô ăn quan.
Company facts.
Our legal entity is Sac Mau Viet Nam Holding Co., Ltd. Our products are made at partner facilities in Thach That – Quoc Oai Industrial Zone, Hanoi.
- Office
- Sac Mau Viet Nam Holding Co., Ltd.
No. 36, Louis 2 Street, Louis City, Dai Mo Ward, Hanoi, Vietnam - Hotline
- 0907 055 455
- Brands
- Let's PLAY · PLAY Nutrition · Natural & Healthy · PLAY Protein Bar · BRAKA
- Manufacturing
- Thach That – Quoc Oai Industrial Park, Hanoi
- Facility credentials.
- ISO 22000:2018 · MS 1500:2019 · JAKIM · FDA · FSMA
These credentials belong to the partner manufacturing facility, not Color of Vietnam.
Explore more.
Make the next connection.
If you are choosing products for a retail shelf, an import range or a distribution business, start with the food that interests you. Tell us about your customers, sales channels and the pack formats you need so we can understand your plans. Together, we can discuss samples, product records and requirements for your market.