What Color of Vietnam does, in one page

Color of Vietnam is a young company based in Hanoi. We build and own four snack and nutrition brands: PLAY Nutrition, PLAY Protein Bar, Natural & Healthy and Let's PLAY. The products are made at partner facilities in Hanoi to our recipes and standards, and the whole company is getting ready for export.

One company, four brands

Our legal name is Công ty TNHH Sắc Màu Việt Nam Holding, or Sac Mau Viet Nam Holding Co., Ltd. in English. Day to day we are Color of Vietnam, or CoV. We run as a house of brands: one company, several brands that stand on their own on the shelf. Each brand has its own name, colour and way of speaking. The only visible link between them is a small stamp in the corner of every pack that reads A brand of Color of Vietnam.

The four brands today:

• PLAY Nutrition: energy bars for active days, in flavours such as fruit and oat, macadamia and peanut butter, orange and cacao.
• PLAY Protein Bar: 45 g protein bars in boxes of twelve, four flavours.
• Natural & Healthy: 25 g nut bars built around Vietnamese cashew, including versions with cranberry or seaweed.
• Let's PLAY: rice crackers in bags of eight, in four flavours, plus two snack jars, Cheese Ball and Maize Ball, printed with an Ô ăn quan board so the snacks double as playing pieces.

That is twenty products in total. Enough for each brand to have a clear range, and few enough for a small team to look after every one of them properly.

What we keep, and what partners do

The question we hear most often, from candidates and buyers alike, is whether we have a factory. We do not. We do the work of a brand owner:

• Recipe development and flavour direction for every product.
• Product standards: ingredients, pack formats, packaging materials and label information.
• Brand identity and packaging design.
• Sales, and the relationships with distributors and importers.

Production happens at partner facilities in the Thach That – Quoc Oai industrial park in Hanoi. The partner runs a sheeting line and tunnel oven for rice crackers, forming and pressing lines for bars, automatic packing lines, and a warehouse with container loading. The facility holds ISO 22000:2018 (the food safety management standard, currently being renewed), Halal certification issued by HCA under a JAKIM recognised programme, and a US FDA food facility registration. One thing we always make explicit: these credentials belong to the manufacturing facility, not to the Color of Vietnam legal entity.

This split lets us concentrate on products and brands while the partner concentrates on the lines and the quality system it runs every day. Quality control is shared batch by batch: checks on the line, microbiological testing, retained samples and traceability records.

What an ordinary morning looks like

Three samples of the Natural & Healthy seaweed and cashew bar arrive from the partner and go on the meeting table. We taste each one and write notes: how crisp the cashew is, how salty the seaweed reads, whether the bar holds together when you bite it. The notes become a few precise lines, with the closest sample marked, and go back to the partner for the next batch. The afternoon might be a line by line read of a rice cracker bag before it goes to print, or assembling a product file for an importer who has just asked for samples.

No two days are identical, but the order of priority never changes: the food first, then the words about the food.

Export: preparing, no market announced

Export shaped the way we chose a manufacturing partner. Halal certification opens the door to markets with large Muslim populations. FDA facility registration is a precondition for food entering the United States. Still, we have not announced a market, and we will not describe something that has not happened. What we can say today is that sample sets, product files and the facility credentials are ready to share with buyers.

Four values behind the way we work

We work by four values. Taste First: start with the food, taste it, give specific feedback. Small Trials: put an idea into a small test with a clear question. See It Through: take a task and stay with it to the result. Speak Honestly: say what we know, what we are unsure of and the mistakes we have just made. They show up in small things, such as a tasting note or an email warning a buyer early that a batch will be late.

If you would like to build real products with us, we are hiring for Fresher Product R&D and a Marketing Leader in Hanoi; the details are on our Careers page. If you are an importer, distributor or supplier, send us a message through the Contact page and tell us which products interest you.